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Scraping Web Scraping

Case Study: Product Data Scraping from Cali Floors

The Challenge

Our client, a flooring and interior design marketplace, needed to extract product details, pricing, specifications, and images from the Cali Floors website. The objective was to compile a complete flooring product catalog for comparison, pricing analysis, and resale listing automation.

Hurdles We Faced

  • Dynamic Product Pages: Product variants and specifications loaded through dynamic JavaScript components.
  • High-Resolution Images: Image URLs were embedded in nested JSON scripts, requiring custom parsing.
  • Data Standardization: Product attributes like color, finish, and dimensions varied by category.
  • Anti-Bot Protection: The website implemented request rate limits to prevent automated scraping.

Our Step-by-Step Approach

Requirement Analysis:
Outlined key data points — product name, SKU, category, color, finish, dimensions, pricing, and image URLs.

Custom Scraper Development:
Built a Python-based scraper using headless browser automation to handle dynamic content and hidden elements.

Proxy Rotation & Anti-Bot Measures:
Used rotating residential proxies, randomized headers, and request delays to maintain stable sessions.

Data Structuring & Cleaning:
Standardized data across product types, ensuring all details were clean, complete, and ready for import into e-commerce platforms like Shopify or WooCommerce.

Automation & Import Integration:
Configured scripts to automatically import scraped data into WordPress, creating product variations and structured listings.

Results & Impact

  • Extracted complete flooring product catalog with specifications and HD images.
  • Enabled automated product import and pricing updates into the client’s platform.
  • Reduced manual data entry by over 95%, boosting efficiency and accuracy.

Our Services & Expertise

At Ascendance Solutions, we specialize in:

  • E-commerce & Product Data Scraping
  • Website-to-Platform Data Integration (WordPress, Shopify, etc.)
  • Proxy & Anti-Bot Handling for Secure Automation
  • Catalog Structuring for Retail & B2B Platforms

📧 Connect with us at connect@ascendancesolutions.com to automate product scraping from Cali Floors or similar retail sites and streamline your e-commerce data operations.

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