Case Study: Pub & Menu Data Scraping from Greene King
The Challenge
Our client, a food and beverage analytics company, wanted to extract pub information, menus, pricing, and contact details from the Greene King website. The aim was to create a comprehensive dataset of all Greene King pubs to analyze menu trends, regional pricing, and brand consistency across the UK.
Hurdles We Faced
- Extensive Location Network: Thousands of pubs with unique menu and location details.
- Dynamic Menu Data: Food and drink items were loaded asynchronously from JSON endpoints.
- Geo-Based Search Filters: Data was accessible only through postcode-based or radius-specific searches.
- Anti-Bot Measures: The platform used traffic throttling and request validation to limit automation.
Our Step-by-Step Approach
Requirement Analysis:
Identified target fields — pub name, address, menu items, prices, timings, and available offers.
Custom Scraper Development:
Developed a Python-based crawler capable of navigating location-based searches and fetching both menu and pub-level details.
Proxy & Anti-Bot Handling:
Used rotating residential proxies, user-agent rotation, and request throttling to ensure uninterrupted crawling.
Data Structuring & Standardization:
Parsed and formatted menu and venue data into a standardized schema suitable for integration with analytics dashboards or content platforms.
Automation Setup:
Implemented scheduled scrapes to capture new pubs, menu updates, and seasonal pricing changes automatically.
Results & Impact
- Extracted complete pub listings and menu details across all Greene King locations.
- Enabled real-time menu comparison and regional pricing analysis.
- Automated data updates, saving significant manual effort and improving accuracy.
Our Services & Expertise
At Ascendance Solutions, we specialize in:
- Hospitality & Restaurant Data Scraping
- Geo-Search & API-Based Data Collection
- Proxy & Anti-Bot Management for Large Networks
- Automated Menu and Venue Data Pipelines
📧 Connect with us at connect@ascendancesolutions.com to automate data scraping from Greene King or other large hospitality networks for menu analytics, listings, and research insights.
