Case Study: Buyer & Seller Data Scraping from IndiaMART
The Challenge
Our client, a B2B analytics and lead generation company, needed to collect buyer and seller data from IndiaMART, including product details, company names, contact info, and location. Manual data gathering was slow, inconsistent, and couldn’t handle the platform’s massive product listings and frequent updates.
Hurdles We Faced
- Dynamic Search Results: Product and company listings load dynamically through AJAX, making static scraping ineffective.
- Anti-Bot Protections: IndiaMART employs request throttling, CAPTCHAs, and behavior detection.
- Data Diversity: Each listing contained varying fields-some with full contact info, others limited to company-level details.
- Frequent Data Changes: Product prices, availability, and leads updated regularly.
Our Step-by-Step Approach
Requirement Analysis:
Defined essential fields – product name, category, price, seller name, contact info, location, and company details.
Proxy & Anti-Bot Setup:
Implemented rotating proxies, user-agent rotation, and randomized delays to ensure uninterrupted scraping without triggering bans.
Custom Scraper Development:
Built a Python-based scraper capable of navigating search results, fetching both buyer leads and seller product data across multiple categories.
Data Cleaning & Structuring:
Normalized extracted data into a structured format for easy filtering, lead scoring, and CRM integration.
Automation & Scheduling:
Automated scraping schedules to keep buyer and seller data updated regularly for consistent lead generation.
Results & Impact
- Successfully scraped thousands of IndiaMART product listings with associated buyer and seller data.
- Delivered structured datasets enabling faster lead targeting and B2B outreach.
- Reduced manual effort while improving data accuracy and coverage.
Our Services & Expertise
At Ascendance Solutions, we specialize in:
- B2B Marketplace Data Scraping & Lead Extraction
- Proxy & Anti-Bot Management for Dynamic Sites
- Data Structuring for CRM & Marketing Pipelines
- Automation for Real-Time Buyer & Seller Insights
📧 Connect with us at connect@ascendancesolutions.com to automate IndiaMART data collection and accelerate your lead generation process.
